Essay on Pepsi’s 2003 Advertising Campaign - 1085 Words

Pepsi’s 2003 Advertising Campaign Nowadays PepsiCo Inc. is among the most successful consumer product companies in the world. It divides into two major domestic and international businesses, beverages and snack foods. In order to attract the broadest number of customers, advertising plays a significant role. In this essay, the advertising campaign of Pepsi in 2003, which was unveiled not only on TV, but outdoor advertising as well, will be analyzed. The aim for this campaign is about combine consumption of food and Pepsi. A general picture of this advertising campaign will be given at first. After that, more details will be given by how that campaign has been presented, what the main message†¦show more content†¦A young woman dressed in a hot dog costume is passing out leaflets for the grand opening of Wiener World and she becomes distraught when the passers-by ignore her. However, she finds a friend, a young man, dressed as a Pepsi outside a nearby store. Then, they walk off holding hands. In â€Å"Vacuumà ¢â‚¬ , comedian Dave Chappelle drinks a Pepsi while waiting for his date. When an electronic, roving vacuum tries to get at his can of Pepsi, he refuses to give it up. The vacuum sucks up his pants instead. Besides these two ads, a commercial called â€Å"Tailgating† is a tribute to NFL Films and features a group of men preparing for a Sunday showdown (Pepsi 2003). In the outdoor ads, Pepsi plan to post signs in delicatessens and stores with lines such as â€Å"That pastrami and rye would taste even better with a Pepsi† with an arrow pointing to the product nearby which indicates the placement of advertising is also important as well. However, in several of its new advertisements, particularly billboards, Pepsi has paired its cola prominently with burgers, pizza and fries. Clearly, the main message of this advertising campaign is to bring Pepsi Cola to a whole new place by emphasizing food, fun and energy. It is showing the relation between food and its product, Cola. From the first TV advertisement, the different costumes of two people are theShow MoreRelatedBudget and Budgeting Techniques1153 Words   |  5 Pageswith Britannia Industries India Ltd. Disadvantages Rigid Rules and Regulations. Buying of bottling plants leads to 49% disinvestment. Local demand of carbonated drinks is as very low. Harder to establish themselves. Pepsi’s Pros Cons of Timing of Entry in the Indian Market: Pepsi’s Pros Cons of Timing of Entry in the Indian Market Benefits Own set up green filled bottling plants. Advantage of coming before Coca Cola. Government policies favored the company. Joint venture with Volta s and PunjabRead MoreOperation Strategies for Coca-Cola vs Pepsi Companies to Attract Their Customers10701 Words   |  43 Pagesentire consumer population and as a result, generalization is not obtained. Finally, we have concentrated on age segmentation, and thus other demographic variables are not observed. Keywords: Advertising, Operation strategy, Age segmentation, customer attraction, 1. INTRODUCTION In the first place, advertising is still the number one communication tool for businesses, immense changes within, for instance, technology has required companies to implement other promotional strategies other than traditionalRead MoreImpact Of Globalization On The World Of Today s World2976 Words à ‚  |  12 Pagesfor Now† campaign of 2012-present as a case study for the dependency theory, specifically the focus of public engagement as a means through which cultural imperialism becomes evident. It will achieve this goal by first offering a framework from which we can judge whether a campaign or movement is culturally imperialistic, including the inclusion of public engagement, the mass marketing of well-known cultural elements, and the connection of a product or service to a need for those the campaign targetsRead MoreCola Wars Summary Essay926 Words   |  4 PagesBottlers then add sugar or high fructose corn syrup themselves. * This process required little capital investment, machinery, overhead or labor. * Main costs arose from advertising, marketing, market research and bottler support. They invested in trademarks as well. * They implemented and financed marketing campaigns with the bottlers however they usually took the lead. They also developed CDA with retailers such as wal mart so they would finance marketing in exchange for shelf space. Read MoreCompetitors Analysis - Soft Drink Industry5000 Words   |  20 Pagesbeginning to bring the total consumptions rates for CSDs down from their 25 year high. In 2004, 10.24 billion cases were sold, while 2005 showed a 0.6% decrease translating to 10.18 billion cases. This 2005 decline came after a small growth in both 2003 and 2004. Coca-Cola lost some market share, Pepsi gained some, and diet drinks seems to be what is fueling the overall category growth. Dr. Pepper, Cadbury Schweppes only US sold CSD, was the only beverage to have growth in the US in 2005. This wasRead MoreCoke and Pepsi Learn to Compete in India1564 Words   |  7 Pagesobtained anywhere else within the country, imports of similar items were forbidden. This made Indian consumers had a little choice of products or brands and no guarantees of quality or reliability. - Indian Laws, the government mandated that Pepsi’s products be promoted under the â€Å"Lehar Pepsi† name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became â€Å"Coca-Cola India† Some of these effects may have been anticipated, especially foreseeing the corruptionRead MoreCoke and Pepsi Learn to Compete in India1558 Words   |  7 Pagesobtained anywhere else within the country, imports of similar items were forbidden. This made Indian consumers had a little choice of products or brands and no guarantees of quality or reliability. - Indian Laws, the government mandated that Pepsi’s products be promoted under the â€Å"Lehar Pepsi† name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became â€Å"Coca-Cola India† Some of these effects may have been anticipated, especially foreseeing the corruptionRead MoreBrand and Pepsi3309 Words   |  14 Pagessix-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as A bully drink...refreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. But how has this iconic brand become a legend? MoreRead MoreCase Coke and Pepsi Learn to Compete in India1002 Words   |  5 Pagesuse famous people in India to promote their products and their target market was young people. | Pepsi started out with an aggressive pricing policy to try to get immediate market share from Indian competitors. Coca-Cola cut its prices by 15-25% in 2003. They both implement ed bottles with less ml to increase the frequency of purchase. | At the beginning they focused on major cities but then wanted to explore rural areas of the country. Coca-cola products also were distributed in the â€Å"Red Lounge† -gt;Read MorePepsico Case8696 Words   |  35 Pagesover a million dollars and was on its way to making history. Building a Brand Guth had many challenges to overcome in order to save the struggling brand. Through the Great Depression, Pepsi carefully positioned itself as a low cost leader and made advertising history when it released the nation’s first jingle â€Å"nickel, nickel,† which was heard across the nation. With financially-strapped customers reluctant to pay a nickel for a drink, Guth began offering twice the amount of Pepsi for the same price,

The Family Of A Single Parent Family - 2262 Words

In the United States, two-parent families were considered the norm. Historically, the myth of the perfect family unit consisted of a two-parent heterosexual home. The family unit has evolved though, and it is far more complex, diverse, dimensional and varies in ethnicity and family members than the status quo. Today, families are made up of same sex parents, adopted children,extended families, children raised by their grandparents, and a growing percentage of women, choosing to be single mothers, and single-mothers chosen by circumstances of life. With more than half of all marriages in the USA ending in divorce, every year millions of children enter a new family structure: the single-parent family. By the year 2000, just over 30% of all children in the USA lived in single-parent homes. Undeniably, there is a distinction between a single-parent and a two-parent home. With these new statistics, our goal is to understand how the academic outcomes of Latino children raised by single m others can be improved. The findings and sources available to help children academically succeed are discussed. Most researchers agree that children fare better in a two-parent home. In the United States, the living arrangements of children in single- parent families vary greatly by ethnicity. However, in all ethnicities, more children live in single-mother than single-father families.In the book, Middle Childhood Development, A Contextual Approach, authors Mary Jo Zembar and Libby BalterShow MoreRelatedParent Families And The Single Parent Family1738 Words   |  7 Pagesyears, one of the most remarkable changes in family structure has been the increase in the number of single-parent families. In this type of family, one parent in the household is raising the children due to the high divorce rates and adults choosing not to marry. This is â€Å"currently the fastest growing family type in North America†. According to a research, â€Å"88 percent of these families are headed by women currently.†9 Children living in single parent households often have to contend with negativeRead MoreSingle Parent Families2553 Words   |  10 Pagesâ€Å"A single parent family is a family living together in a home atmosphere where only one parent is present with one or more children. This is in opposition to a family with two parents living in the home. A married couple can also live in a single family setting for extended periods of time if one of the spouses travels for long periods of time or is imprisoned for instance. In brief, it is any family with one or more children where one of the parents has to serve a double parental role of motherRead MoreSingle Parent Family Essay1425 Words   |  6 Pages Family life is vastly different today from what it used to be. Quite a long while back moms would remain at home with their youngsters while the father went to work to help his family, yet it is not at all like that today in American families. Today it is common for children to be raised by only one of their folks, and those kids are frequently hindered in a few ways. The most reliable finding from investigations of family structure demonstrates that solitary guardians apply weaker controlsRead MoreEssay on Single-Parent Families820 Words   |  4 PagesThe journal article is talking about the difficulties which the single-parent families facing, such as emotional problems, housing stress and financial stress. It generated different viewpoints from different literature, and suggested an approach to meet the needs of single-parents. There is no doubt that both children and parents from single-parent families would more or less with some emotional, personality and interpersonal problems. This reflective paper that not aim to go further to exploreRead MoreFamily Structure Of A Single Parent938 Words   |  4 PagesFamily structure has significantly changed from the 1940’s. The norm was that 70% of children lived with both biological parents. In the 1990’s it dropped to 60.2 % (Gennetian, 2005). In 2010, the U.S. Census Bureau’s 2008 American Community Survey provided that only 45% of children were raised within an intact family (U.S. Bureau of the Census, 2008). Society and culture is changing, and what wasn’t â€Å"acceptable† by many cultures such as divorce, blended families, interracial marriage, and same-sexRead MoreQuestions On Single Parent Family1260 Words   |  6 Pages2017 Single Parent For many years, children growing up in a single parent family have been viewed as different. Being raised by only one parent seems impossible to many yet over the decades it has become more prevalent. In today s society, many children have grown up to become emotionally stable and successful, whether they had one or two parents to show them the rocky path that life bestows upon all human beings. The problem lies in the difference of children raised by single parents versusRead MoreTraditional Families Vs Single Parent Families1615 Words   |  7 PagesTraditional families versus single parent families. A traditional family household is a household with two parents, mother and father. A single parent family household is a one parent household a mother, or father. This household is usually occurs when a parent dies, parents divorce, or the parents was never married and separated after having a child together. The question at hand is would a child be more successful and mentally stable in life growing up in a traditional family household, or single parentingRead MorePoverty : A Single Parent Family859 Words   |  4 Pagescondition of being poor. Any family living in poverty may have many obstacles and trials to overcome, but can the issue of poverty be even more detrimental for a single parent family. What kinds of problems occur, what can single parent families do for help and finally can children from single parent families be successful. Over the last 20 years there has been a rise in single parent families living in the United States. These families may have become a single parent family for many different reasonsRead MoreTransitioning The Single Parent Families1225 Words   |  5 PagesSabatelli, 2011). Usually from the child is born, the parents have to make numerous changes in their lives as well as their schedule in order to assure that their child necessary needs are always met. However, single parent families can arise due to never married parenthood, divorce or death. Single parent families are any family that has either parent living with their children. Single parent families as seem to have become a new and rapid form of family. However, separation, desertion, divorce, deathRead MoreAdopting A Single Parent Family978 Words   |  4 Pagesare many children whose parents have died or cannot raise them as well as abandoned infants. In order to solve this inevitable situation, some couples and a single man or woman who have the ability to raise the kids will apply for the qualifications to adopt them. However, some people pose a question that should single people be able to adopt children as easily as couples. With a lot of attention, this topic has become a very intriguing argument. Nowadays, having two parents is not any more the essential

Business Analysis and Valuation Exam Notes Free Essays

Topic 7: NOA1=NOA0+OIt – (C1-I1) NFO1=NFO0+NFE1 – (C1-I1)+d1 NFA1=NFA0+NFI1 – (C1-I1)-d1 CSE1=CSE0+OI1 – NFE1 – d1 NI1=OI1 – NFE1 (C1-I1) = d1+F1 d1=div+ share buyback – share issues F=net purchases of FAs – interest on FAs – net issue of debt + Interest on debt d=C-I+NFI-NFA d=C-I-NFE+NFO FCF=OI-NOA (Method 1) FCF=NFA-NFI+d (Method 2) FCF=NFO+NFE+d CSE=NOA+NFA/(-NFO) CSE1=CSE0+Earnt-dt Net Operating Accruals = OI1 – C1 or NOA – I1 If C-I-i d: lend or buy down debt. If C-I-i d: borrow or reduce lending. The rate of return from investing in a firms’ stock is its holding period return. We will write a custom essay sample on Business Analysis and Valuation Exam Notes or any similar topic only for you Order Now [(div+P1)/P0]. Topic 8: Reformulated CSE Statement CSE0 +Net transactions with s/holders +Share issues – Share buy backs – Dividends +Comprehensive Income +NI reported +/- securities avail. For sale +/- currency translations +/- hedging +/- prior earnings restatements CSE1 Table 8. 1 of Dirty Surplus Items: OI Items Changes in accting for contingencies Additional minimum pension liability Tax benefits of loss carry-forwards acquires Tax benefits of dividends paid to ESOPs Unrealized gains and losses on equity securities avail. For sale Some adjustments of deferred tax valuation allowances funding status of pension plans Financing inc (or exp) items Preferred dividends Unrealized gains on losses on debt securities avail. For sale Operating or Financing inc items F. C. translation gains (losses) Gains(losses) on derivative instruments for hedging purposes Restatement of prior years’ income due to accting principles. Bal/sheet items to be reclassified Credits to s/holders’ equity for stock compensation exp. Dividends payable. Topic 9: Effective tax rate for operations Tax on OIOI before tax ReOI1=OI1 – ( – 1) NOA0 Operating PM from sales OI from Sales (after tax)Sales Net CI Margin = CI/Sales RNOA = OI/Ave. NOA NBC = NFE/Ave. NFO RNFA = NFI/Ave. NFA ROCE = Earn (CI)/Ave. CSE OLLEV = OL/NOA Capitalization Ratio = NOA/CSE FLEV = NFO/CSE SPREAD = RNOA – NBC Reformulated Bal/sheet FAs: Cash equivalents S/T investments S/T notes receivable* L/T debt investments FLs: S/T borrowings Current maturities on L/T debt S/T note payable* L/T borrowings Lease obligations Preferred stock OAs OLs: All else Minority Interest CSE *notes are FA/Ls if they bear the mkt rate of interest. L/T equity investments are usually OAs if they are a 20% holding, recorded at mkt value if avail. for sale or, at cost if held to maturity. S/T equity/marketable investments are OAs if part of a trading portfolio. If used mop up excess cash = FA. Minority interest is a separate line item. And NOA – NFO = CSE + Minority Int. Reformulated Income Statement Net sales -Expenses to generate sales =OI from sales (before tax) -Tax on OI from sales +Tax as reported +Tax benefit from NFE – Tax allocated to other OI =OI from sales (after tax) Other OI (exp) requiring tax alloc. Restructuring charges and asset impair. Merger exps Gains/Losses on asset sales Gains/Losses on security transactions -Tax on other OI After-tax operating items Equity share in subsidiary income Operating items in extraordinary inc Dirty surplus op. items in Table 8. Hidden dirty surplus op. items OI (after tax) -NFE (after tax) +Interest exp -Interest inc. Realized gains/losses on FAs =NFE before tax -Tax benefit from NFE =NFE after tax Gains/loss on debt retirement +unrealized holding loss D-S items in Table 8. 1 (incl. Pref. dividends) Hidden d-s financing items -Minority Interest =Comp. Income to common Topic 10: Reformulated CF Statement CF from operations +Reported cash from op. Net cash interest payments after tax – CF from investing +Reported cash from inv. +Liquidation of assets +Sale of assets +Maturities of assets – Purchases of Assets Working Cash =FCF from op. ctivities Net Dividends +Dividends +Share buy back – Share issue +Net Debt Financing Cash and Cash Equivalents + net payments to d/holders and issuers =Cash paid for financing activities Topic 11: ROCE = RNOA+[FLEV(RNOA-NBC)] Implicit int. on OL= S/T borrowing rate (after tax) OL ROOA=OI+Implicit Int. (aft. tax)OA RNOA=ROOA+(OLLEVOLSPREAD)OLSPREAD = ROOA – S/T borrowing rate (after tax) ROA=NI+Int Exp (aft. tax)Ave Total Assets Minority interest is added to numerator if any. 2 Drivers of RNOA: RNOA = PM ATO PM = OI (aft. Tax)/Sales ATO = Sales/NOA (usually expressed as 1/ATO) PM Drivers: PM = Sales PM + other items PM Sales PM=Gross margin ratio – Exp ratios =GMsales-Admin. expsales-Sell. expsales-RDsales-Operating taxessales Other Op. items PM=subsidiary incsales+other equity incsales+Special itemssales+other gains and lossessales Drivers of ATO (1/ATO) can be broken down into ratios for the individual assets and liabilities. Drivers of NBC is calculated from the weighted average of the costs for different sources of net financing. NBC=FONFO? aft. tax int. on FOFO-FANFO? aft. tax on FAFA-FANFO? Unrealized gains on FAFA+Pref. stockNFO? Pref. DivPref. stock+†¦ Topic 12: OI = Core OI from sales + Core Other OI + Unusual Items RNOA=Core OI from SalesNOA+Core other OINOA+UINOA Core OI from salesNOA=Core sales PM? ATO=Core OI from salesSales? SalesATO NBC=Core NFENFO+UFENFO RNOA1=(core sales PM1ATO0) +(ATO1Core Sales PM1) +(core other OI/NOA)+ (UI/NOA) Changes in core sales PM are driven by variable and fixed costs. Sales PM = (Sales – VC – FC)/Sales Contribution Margin Ratio = 1 – (VC/Sales) OLEV=CM ratio/PM %Core OI=OLEV%Core sales CSE1=(sales11/ATO0) +[(1/ATO1)Sales1] – NFO1 Reformulated OI Core OI Core Sales Rev. Core CoS = Core GM Core Op. Exp. = Core OI from sales bef. Tax Tax on core OI from sales +Tax as reported +Tax benefit from NFE Tax alloc To core other OI Tax alloc to UI = Core OI from sales + Core other OI + Equity income in subsidiaries + Earnings on pension assets + Other continuing inc not from sales Tax on core other OI = Core OI Unusual Items Special charges Special liability accruals Nonrecurring items Asset write-downs estimates Start-up costs expensed P/L from asset sales Restructuring charges P/L from discon operations Extraordinary op items Accounting charges Unrealized g/l on equity investments Gains from share issues Currency gains and losses Derivative g/l (operations) Tax allocated to unusual items = Comprehensive OI Topic 13: Earnings component: i) Operating income (ii) Net financial expense (iii) Earnings Book value component: (i) NOA (ii) NFO (iii) CSE Residual Earnings measure: (i) ReOI1 = OI1 – (F – 1) NOA0 (ii) ReNFE1 = NFE1 – (D – 1) NFO0 (iii) RE1 = Earn1 – (E – 1) CSE0 Value of NFO: V0NFO=NFO+ReNFET? D+CVT? DT Value of NOA: V0NOA=NOA0+ReOIT? F +CVT? FT Value of Equity: V0E=CSE0+ReOIT? F+CVT? FT NFO is usually measured at market value. Therefore forecasted ReNFE are zero. Usually: VoE=V0NOA-V0NFO But with ReNFE = 0, VE = VNOA Drivers of RE: RE1 = [ROCE1 – (E – 1)] CSE0 (1) amount of s/holders’ investment (2) rate of return on investment relative to E. Drivers of ReOI: ReOI1 = [RNOA1 – (F – 1)] NOA0 (1) amount of NOA put in place (2) profitability of assets relative to F. Drivers of ReNFE: ReNFE1 = [NBC1 – (D – 1)] NFO0 (1) amount of net financial debt (2) NBC relative to D. AEG Measure (i) AOIG=[OI1 + (F – 1)FCF0] – FOI0 (ii) ANFEG=[NFE1+(D – 1)F0] – DNFE0 (iii) AEG=[Earn1+(E-1)d0] – EEarn0 V0NOA=1? F-1OI1+AOIGT? F Cost of capital: ?E=? F+VoDV0E? F-? D P/B Ratio: V0ECSE0=V0NOANOA0+NFO0CSE0V0NOANOA0-1 Forward P/E ratio: V0EEarn1=V0NOAOI1+ELEV1V0NOAOI1-1NBC1 ELEV = NFE/Earnings Trailing P/E ratio: V0E+d0Earn0=V0NOA+FCF0OI0 +ELEV0V0NOA+FCF0OI0-1NBC0-1 How to cite Business Analysis and Valuation Exam Notes, Essay examples

Personal Reflection and Personal Development Plan free essay sample

Creating a personal development plan involves more than simply contemplating what you want from your life and how to go about achieving it. If you want to create a personal development plan that helps you to achieve your goals, preparation is the key. To prepare, one must have a great deal of self-awareness. This includes clear understanding of personal values and ethics, analyzing personality characteristics, evaluation of learning styles and identifying strengths, weaknesses, motivators, opportunities and threats. Preparing for this personal development plan has been a thought-provoking study encouraging self-evaluation, reflection and realization within the context of self-improvement in career education and relationships. I have analyzed my personality traits to understand how each correlates with my strengths, weaknesses and tendencies. I have learned that my own perceptions and actions may be motivated by feelings that influence me instinctively. Although many traits stem from my personality, that doesn’t mean I can’t develop and improve. I can learn how to use my strengths in better ways and turn weaknesses into strong suits. I have learned through the Jungian Typology that my personality tendencies are moderately introverted, sensing and feeling, and distinctive judging (ISFJ). I have studied the key traits of this personality type and contemplated how it defines me in relationships, parenthood, career and the workplace. I am highly altruistic, supportive and traditional. I am motivated intrinsically and have excellent people-sensing skills. Consequently, my personality type is moderately introverted lending me to repress feelings and create more stress for myself. I am moderately bashful; networking is not a natural for the purpose of advancing my career. Finally, I often overload myself with other people’s work or problems. Another key point of self awareness is the knowledge acquired about myself being a moderate internal locus of control. This will help me with personal development planning in terms understanding my natural tendencies and adapting to situations within and outside of my control. Other self assessments have enabled me to understand my learning style, become more aware of my productivity and stress levels, and how to recognize if I am experiencing burnout. Awareness in all of these topics is crucial and each needs to be considered when staging an effective development plan. Becoming more self-aware and embracing my strengths, weaknesses, opportunities and threats are the first steps to enhancing the quality of my life. Overall, I have potential I have not been using optimally and opportunities for development I have essentially been ignoring. I would like my personal development plan to be a compass; provide direction and help me stay focused on the developmental opportunities. I would also like this plan to be a gauge; a means to track progress and keep me motivated. SWOT Analysis Strengths Weaknesses †¢I have excellent interpersonal skills and foster good relationships. †¢I positively influence others. †¢I am a patient, effective and creative in instructional design and training. †¢I have very strong values and work ethic. †¢I am caring, compassionate and sensitive to others. †¢I am altruistic, traditional and supportive. †¢I have excellent people-sensing skills. †¢I have exceptional communication skills. †¢I consistently give people respect, trust, compassion, stability and hope. †¢I Have not completed my college education. †¢Sometimes distressed situations of others tend to make me be more lenient in my expectations. †¢My personality type is moderately introverted so I often repress feelings causing more stress. †¢I am moderately bashful; networking is not a natural for the purpose of advancing my career. †¢I often overload myself with other people’s work or problems. OpportunitiesThreats †¢I can complete my college degree with a high GPA. †¢I can better manage stress and be diligent in conveying my feelings. †¢I can learn and implement networking strategies. †¢I can be a positive influence and good role model for others. †¢I can educate children or adults. †¢I can council children or adults. †¢ I can use my strength of relationship building to create or lead groups/teams. †¢I can positively influence others, promote ideas and establish visions that can positively impact individuals, teams and work environment. †¢I can mediate conflict resolution, helping others work through problem situations. †¢I can model organizational values and coach others by leading by example. †¢I am more limited in many career developmental opportunities because I have not completed my college degree. †¢I am at higher risk for stress because I repress feelings and do not manage stress well. †¢I am higher risk for burnout and productivity lulls because I overload myself by taking on the burden of other people’s work or problems. †¢I socialize well, but I do not network extensively to help me achieve my goals or advance my career. Completing the SWOT Analysis exercise helped me see a realistic picture of myself. The SWOT analysis has been very helpful for creating a personal development plan because it is based on self-actualization and brings focus to strengths, weaknesses, threats and opportunities. I find it interesting to realize that performing a SWOT analysis for a career role of interest can help me identify if it is a good fit and how my strengths align with key strengths needed for a role. Further, pinpointing areas of development I would need to accomplish to be successful in roles of interest can help me design a career path to get where I desire to go within an organization. Another interesting observation from my SWOT analysis is that in some situations strength could be perceived as a weakness or a weakness as strength. For example, I listed I am altruistic, traditional and supportive in my strengths. This may be perceived as a weakness in some situational leadership roles, yet significant strengths in other roles, for example, counseling or education. Pest Analysis FactorOpportunityThreat Political1. New and modified environmental regulations will continue to impact Caterpillar products and business. 2. Caterpillar has been approached by several other states with attractive incentives to change locations. 3. Caterpillar has been under fire by many environmental groups because products include earth stripping and moving machines, underground mining equipment, and diesel engines. 1. Caterpillar can be EPA compliant in all countries as well as a leader in reduced gas emission from engines, machines and greenhouse gas emissions of the their factories. 2. Cat can continue to partake in social responsibilities and promote them in the media. For example, disaster relief, rescue missions and sustainable energy efforts such as building dams. 1. Strict government regulations increase cost of production. 2. If Caterpillar does not keep up to date on regulations globally, it could result in hefty penalties. Economic1. Significant revenue loss in the Mining Division. 2. Product Sales have flattened or decreased. Significant infrastructure development in other countries such as Asia and India brings great growth opportunities for Caterpillar. 1. Establish and grow business in countries heavily immersed in infrastructure development. 2. Focus on growth of rental business will offset lost sales. 1. A stifled economy and lost revenue limits enablement for Caterpillar to invest in research and development. 2. Economic crisis with limited government spending on infrastructure in many countries. 3. Higher interest rates causing Caterpillar to lower company investment in capital. Socio-Cultural1. Caterpillar is a world-wide organization; therefore the availability and cost labor is always a key factor in business strategy. 2. Development of infrastructure can bring prosperity to inaccessible regions. 3. Growing world population requires infrastructure changes and sustainability. 1. Having a strong global footprint allows Caterpillar to analyze labor and cost more effectively and utilize existing assets for strategic planning. 2. Caterpillar can establish strong relationships with partnering businesses in development of other countries, leading to strong partnerships and new business adventures. 1. In already established regions with infrastructure in place, completion is stronger and could threaten growth and revenue for Caterpillar. Technological1. Caterpillar is focused on sustainability and green technologies. 2. There are large pushes for automated machinery to reduce operating costs and increase productivity. 3. Customer Push for fuel efficiency. 4. World-wide Business collaboration and Transformation platform using SAP for Finance, Sales to Delivery and Supply Chain. 1. Once SAP and processes are implemented globally, Caterpillar will realize significant operational improvements, cost reductions, and efficiencies. Caterpillar has a successful recruiting team and fluent pipeline of talented engineers to lead the industry in innovation. 1. Technological efforts increase in production costs. 2. If Caterpillar does not embrace and lead in new technology that supports sustainability such as e-mobility, bio fuel, other power alternatives, it will lose the competitive edge dominance in its industry. Caterpillar has vast opportunities and threats politically, economically, socio-culturally and technologically around the world. The PEST Analysis has helped me realize the opportunities Caterpillar embraces and the threats it faces, not just in the USA, but globally. I find it highly interesting that Caterpillar is a leading manufacturer of equipment and machines that are used in business operations that are heavily scrutinized by environmentalists. Caterpillar’s business growth depends on industries such as mining, forestry and fracking, yet still maintains a high socially responsible profile. To do this, Caterpillar has invested in new ventures such as solar power turbines, e-mobility and hybrid engines. The organization has a rich history of infrastructure contributions in the USA and abroad, attesting to its vested interest in building a safe society and sustainable world. Lastly, Caterpillar equipment and volunteers have been monumental in disaster relief and recovery around the world. Recently, Caterpillar has gone through significant reorganization, downsizing and cost cutting efforts in reaction to the economy and significant revenue loss in mining division with a staggering decreased profit of $15 billion last year. This has displaced everyone in my department and threatens job security for employees on all levels of the  organization. Additionally, new technology and automation of processes eliminate jobs every day and increase the demand for unique skill sets and deep expertise in technology and business acumen. In order to be valuable contributors and assets in the organization, teams, groups and individuals need to evolve with the business through continuous growth and d evelopment in a variety of skill sets including communication, interpersonal skills, problem solving, decision making, leadership and management skills. Caterpillar has been an evolving business for 85 years strong and shall continue to be for years to come. This PEST Analysis has helped me understanding that Caterpillar is making strategic decisions everyday based on this analysis. I need to do the same. Personal Develop Plan GoalsAction StepsPotential ObstaclesPlan to Overcome Implement actions to reduce stress. 1. Join the YMCA and exercise 4 times a week. 2. Join Yoga classes one time a week. 3. At home, delegate tasks to others. 4. Implement schedules to keep organized and manage time better. Review with family for ongoing support. 1. Taking on too much to help others in the family, 2. Making sure I allocate time to manage my stress will be difficult with long hours at work as well as school and family obligations. 3. Limited time with my toddler twins creates burden and regrets and can also contribute to stress and burnout. 1. Say no more often to family requests to do things for them. Often times these requests can be done themselves or by someone else. 2. Develop and maintain an exercise schedule and stick to it. Ensure than family also knows this routine and supports my plan. 3. Routinely allocate time with children each evening. Do homework after bedtime. Plan weekend activities with them. Improve Networking skills. 1. Schedule informational interviews with managers and recruiters within my organization. 2. Schedule information interviews with resources outside my organization, with focus on areas of interest, such as education. 3. Join and participate in at least one social club available through work. 1. Bashful tendencies and personality traits that make it difficult to network for personal gain. 2. Lack of time to participate in social activities. 1. Identify the information I would like to gain from sessions. Develop a conversation guide with talking points and questions. Preparation may ease anxieties. 2. Join a social club with people of similar interests and participate in lunch time activities more than the activities that occur outside of work. Improve self-confidence 1. Document achievements. 2. Focus on personal SWOT analysis. 3. Set and achieve small goals, followed by more challenging ones. 4. Incorporate useful tools. Purchase the Life Plan Workbook from Mind tools, a proven method to gain self confidence. 5. Continuously build the knowledge needed to succeed, including completing my undergraduate degree. 1. Negative self talk. 2. Surfacing doubts. 3. Giving up. Seems too difficult or unattainable. 4. Worries about ability to accomplish educational goals. 1. Practice rational positive thinking, imagery and meditations to redirect negative self talk. 2. Journal doubts. Analyze if they due to genuine threats. If so, set or modify goals to manage. In not, redirect with positive thinking techniques. 3. Use the Life Plan Workbook and other tools. Focus on small goals and achievements. Practice positive thinking and remind self this goal is a journey and takes significant time and commitment. 4. Be cognizant of learning style and practice techniques proven to enhance learning. I have many development opportunities that should help me personally, professionally and academically. However, the SWOT Analysis and PEST Analysis were vital in prioritizing the top three goals used for this personal development plan. My priorities are based on current circumstances, threats, and areas of development that may result in the most significant positive impacts in my life. Moreover, when considering action steps, potential obstacles and plans to overcome them, I gave careful thought to my learning style, personality traits, internal locus of control and other factors that may aid or impede accomplishing the goals. Self improvement is important to me, but more than that, this plan is valuable because it can transform every aspect of my life. Managing stress is important for my physical and emotional health and will also improve relationships, focus and stamina. Taking steps to improve networking skills is an immediate need given my current circumstances. In light of a major reorganization eliminating my entire department, networking with managers, other business units and recruiters is crucial in order to identify opportunities to stay within the organization long before positions are posted on job boards. Finally, improving self-confidence is going to be the most challenging goal of all. I was reluctant to add this goal because of the very reason for its existence; lack of self confidence. After all, it is documented as one of the most difficult goals to achieve. However, gaining self confidence is fundamental in improving in many other areas I have identified when preparing for developing this plan. Self confidence will help me manage stress better and improve essential workplace skills such as problem-solving, conflict resolution, decision making, networking, leadership and management skills. Stress management and networking skills are goals I can achieve because they are ones I can prepare for more and realize immediate results. With immediate results, comes motivation and confidence to master and maintain those skills. I am not as sure about making big strides improving self-confidence. Perhaps this is because no precise step by step plan exists; it is a journey with many winding paths and no clear direction. However, many tools and resources are available to help stay focused on goals, realize achievements and keep me motivated with each confident step.

Violent Forms In Sociopolitical Spheres Understanding State Mass Kill Essay Example For Students

Violent Forms In Sociopolitical Spheres: Understanding State Mass Kill Essay ings In Indonesia 1965-66Violent Forms in Sociopolitical Spheres: Understanding State Mass Killings in Indonesia 1965-66 Amanda Maull2-04-01H.Schulte NordholtPolitical Violence in AsiaIn order to develop a general framework with which to understand collective political violence, I examine state mass killings in Indonesia 1965-66. While acknowledging the importance of historical/cultural factors, I identify elements within the sociopolitical sphere that influence actors of collective political violence at national, local, and event- specific levels. Elements discussed are elite interests, justification for violence, formal organizations, and mobilization factors. Finally, I suggest future preventative policy measures. IntroductionViolence marks much of human history. Within the sociopolitical sphere, violence has continually served as a tool used by various actors to influence and/or to control territory, people, institutions and other resources of society. The twentieth century witne ssed an evolution of political violence in form and in scope. Continuing into the twenty-first, advances in technology and social organization dramatically increase the potential destructiveness of violent tools. Western colonialism left a world filled with many heterogeneous nation-states. In virtually all these countries nationalist ideologies have combined with ethnic, religious, and/or class conflicts resulting in secessionist movements or other kinds of demands. Such conflicts present opportunities for various actors in struggles for wealth, power, and prestige on both national and local levels. This is particularly evident in Indonesia, a region of the world that has experienced many forms of political violence. The state mass killings of 1965-66 mark the most dramatic of such events within this region. My goal is to understand the killings within a framework of collective political violence. I consider actors and agencies at national, local and event-specific levels in order to understand the mobilization of actors. Within this framework, I determine the relative importance of historical/cultural factors, elite interests, justifications for violence, organization and individual perceptions. Finally, I present questions for future research and preventative policy options. We will write a custom essay on Violent Forms In Sociopolitical Spheres: Understanding State Mass Kill specifically for you for only $16.38 $13.9/page Order now Common explanations of political violence in Indonesia focus on local culture, the legacies of colonialism, and the social conflicts through which violence manifests. Often, observers describe such events as spontaneous and uncontrollable. One obtains the impression that riots are explosions of latent tensions and mass killings, unstoppable runaway trains. However such explanations are at best incomplete and significantly obscure important variables. Mass collective violence is rarely spontaneous. Elite interests, formal organizations and actors at various levels interact to create violent 1outcomes. I consider such interactions surrounding the state mass killings in Indonesia 1965-66. The Frames of Violent Forms Defined generally as â€Å"the use of physical force or coercion, used with the intention of bringing harm to others (and their material goods), which is linked to a struggle for power†, political violence make take on numerous forms. Such forms are characterized by varying elements of intensity, destructiveness, and duration. It is not my intention to provide a general descriptive theory of political violence. Given the varied nature of political violence and the compounding complexities of unique circumstance, an attempt at such a mega-theory would over-generalize in the search for ideal types and remain inapplicable to real situations. However, some forms of collective political violence possess common elements. This suggests the possibility of a general framework for understanding collective political violence. Understanding the similarities and differences between forms of collective violence would aid efforts at preventive policies. To begin c reating a general frame, I analyze state mass killings in Indonesia 1965-66. Specific forms of collective political violence present many superficial differences and few similarities. State mass killings are methodical, wider in scope and more violent. Contained to specific regions, endemic communal violence, in the form of riots, pogroms, and massacres seem sporadic and spontaneous. However, both types of collective violence require some level of organization. Though not perfectly continuous, both are maintained over periods of time. Similarly, they must be analyzed combining different interactive levels: national, local, and event-specific. I begin with one form and consider the interaction of the following elements across levels: elite interests, justifications for violence, organization, and mobilization of individual actors. This is done within a conceptual framework, which also recognizes the historical circumstances of location. 2Indonesia’s cultural and colonial histories have uniquely affected its modern sociopolitical spheres. An immense arch ipelago, few unifying â€Å"Indonesian† characteristics exists as there are many cultural differences among the islands. However, a common pre-colonial history marked for all the uncertainties of disease, failed harvests, natural disasters, and shifting power relations within ruling dynasties. Though competitive and conflictive, the pre-colonial royalty â€Å"was based on the notion that the control of violence was more important than the actual implementation of it, because there was a strong belief that violence could easily result in total destruction†. Dutch colonial rule differed greatly. Distrustful of its subjects, the colonial government ruled by violence and fear. Post-colonial Indonesia has inherited this ‘state of violence’. Colonial authorities relied on criminal gangs to maintain order. In more destructive forms, crime remains as part of the state. Concentrated in the center, power remains corrupt and self-serving. Today, Indonesia contains many different ethnic groups and is a highly stratified and internally conflicted society. Colonialism produced export-oriented economies, organized by business class minorities. Independence created a ‘nation’ not on the basis of a society unified culturally but on one unified by colonial rule. The resulting, social conflicts feed contests for political power. In fact for many postcolonial countries, the western concept of a territorially defined nation-state has lead to â€Å"struggles among competing elites and counterelites for control over the state apparatus †¦ as well as to local struggles for power, wealth, and safety†. Violence is an integral part of such struggles. The pragmatic objective of political violence is power. Subsequently, many different types of elites may use, condone, or tolerate violence when it serves their interests. National and local interests intentionally use collective political violence in struggles for wealth, power, and prestige. Further, powerful extra-national parties may quietly sanction or actively support such violence. While the nature and interests of supra-national, national, and local elites may vary, I show that their involvement whether 3direct or indirect is instrumental for at least one form of collective political violence. Violent action requires justification. Elites and organized leaders must gain some measure of support for their decisions; individuals must rationalize violent deviations from social obligation not only to their communities but also to themselves. Often, the ideology of the nation-state provides â€Å"sufficient justification for both state-directed and state-supported violence as well as organized and preplanned intercommunal and interethnic violence†. Perceived threats to the integrity of the nation serve to consolidate imagined internal unity, while justifying state-directed and communal collective violence against targeted populations. These populations become scapegoats for all kinds of social ills. Displacing blame on to the victim, state and local elites along with individual actors attempt to escape legal and moral responsibility for their actions. Further, elites and individuals use methods of moral exclusion to justify violent actions. Using religious doctrines and o ther ideologies, the targeted population is removed from the perpetrator’s world of social obligations. In this way, otherwise unthinkable actions are accepted by society. I examine the types of justifications used by various actors within the state mass killings of Indonesia. .u47b101419a3980ea4d4ad7422ef5d792 , .u47b101419a3980ea4d4ad7422ef5d792 .postImageUrl , .u47b101419a3980ea4d4ad7422ef5d792 .centered-text-area { min-height: 80px; position: relative; } .u47b101419a3980ea4d4ad7422ef5d792 , .u47b101419a3980ea4d4ad7422ef5d792:hover , .u47b101419a3980ea4d4ad7422ef5d792:visited , .u47b101419a3980ea4d4ad7422ef5d792:active { border:0!important; } .u47b101419a3980ea4d4ad7422ef5d792 .clearfix:after { content: ""; display: table; clear: both; } .u47b101419a3980ea4d4ad7422ef5d792 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u47b101419a3980ea4d4ad7422ef5d792:active , .u47b101419a3980ea4d4ad7422ef5d792:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u47b101419a3980ea4d4ad7422ef5d792 .centered-text-area { width: 100%; position: relative ; } .u47b101419a3980ea4d4ad7422ef5d792 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u47b101419a3980ea4d4ad7422ef5d792 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u47b101419a3980ea4d4ad7422ef5d792 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u47b101419a3980ea4d4ad7422ef5d792:hover .ctaButton { background-color: #34495E!important; } .u47b101419a3980ea4d4ad7422ef5d792 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u47b101419a3980ea4d4ad7422ef5d792 .u47b101419a3980ea4d4ad7422ef5d792-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u47b101419a3980ea4d4ad7422ef5d792:after { content: ""; display: block; clear: both; } READ: Anarchist Utopia EssayAnother important aspect of collective political violence is the involvement of formal organizations. Organizations are necessary for almost all types of enduring collective activity. Often portrayed as spontaneous, collective political violence is most often instigated by various organizations. Whether based on religious doctrine or other ideologies, organizations of some type play a crucial role in the mobilization of actors and the coordination of collective political violence. They provide essential weapons, which national and local elites utilize in power struggles. Youth organizations are particularly common actors in collective violence. . When discussing mobilization, I will expand on the dynamics of youthful peer groups. 4The level of organization and the nature of formal groups may vary across types of collective violence. State-mass killings require the direct involvement of the military. The military may completely control the violence or it may enlist the participation of other organizations at the local level. Communal violence predominantly involves local organizations. In some cases, the military may indirectly support violence, through inaction or the provision of arms. However, their direct involvement is usually limited to controlling communal violence, though their efforts may be weak or purposely ineffectual. Analyzing state mass killings, I examine the varied types of formal organizations and their roles in the coordination and mobilization. Finally, the mobilization of individual actors incorporates some aspects previously discussed. As well, many other processes relate to the participation of individual actors in collective political violence. Some of these processes are explained by theories of relative deprivation, resource mobilization, and social networks. Yet, factors vary by location, event, and the individuals involved. It is impossible to explain all the intricacies surrounding the mobilization of actors for collective political violence. However, I will identify some of the factors affecting the participation of individuals in state-mass killings. Theories of relative deprivation often site inequalities as an important foundation for collective violence. Certainly, national and local elites often manipulate religious, ethnic, and class conflicts in their struggles for power. Yet while social inequalities provide many opportunities to mobilize individuals against perceived threats, the interaction of other situational and social processes is also necessary. Historically, the factors that make â€Å"a collectivity mobilizable for political purposes are overwhelmingly communal, however much this basis of common identity may be overlaid with ethnicity, religion, class consciousness, or some other loyalty†. By creating a sense of solidarity 5on regional and national levels, religious and nationalist ideologies may be used in order to mobilize the support and participation of larger collectivities. At event-specific levels, episodes of collective political violence create environments where solidarity is formed and reinforced . The common involvement of youth organizations highlights the importance of event-level in-group processes such as solidarity and group status formation. When understanding communal violence especially, â€Å"interactions that take place within the group of perpetrators may be more relevant† than those at the national or local political level. In environments stressing masculinity and physical strength, conflicts present opportunities for young males to establish themselves within social hierarchies. In such instances, group processes interact creating violence with imploding rather than exploding forces. While these processes are present in episodes of state-mass killings, such events must be understood separately. Participants in state organized mass violence are mobilized to varying degrees by terror. In-group processes are certainly important. Yet, the lack of information and the impossibility of observation create problems for analysis. In-group processes occur within a nd are affected by local and national contexts. Resource mobilization theories suggest that perceived opportunity also influence the mobilization of actors. While perceived threats may unite actors, perceived opportunities to reduce threats will motivate action. Based on theories of rational-choice, this concept suggests that actors calculate the cost and incentives of action. Participants in mass-killings and communal violence may not consciously think in terms of cost-benefit analysis. Most likely perceptions of risks interact with other in-group and out-group processes. However, rational assessments of future costs and benefits directly affect the decisions of most national and local leaders. Mobilization factors are extremely complex and vary by actor, level of analysis, and situation. I attempt to identify some of the 6variables affecting the mobilization of various actors within state-mass killings. State Mass Killings: Java and BaliOn September 30, 1965, six Indonesian generals were killed in an attempted military coup. The result of intra-military conflict during a time of national financial and political crisis, the coup is generally blamed on the PKI (Partai Komunis Indonesia). The mass killings in Indonesia 1965-66 were the direct result of a right-wing counter-coup, which centralized military control of the country under General Suharto. Within the national context, the killings served to repress opposition to General Suharto’s New Order by reconstructing society to correspond with a new basis of solidarity based on the military’s regime. In this sense, the killings can be understood as an ideological genocide due to the use of a â€Å"communist threat to justify a new design of state and society†. However, regional variations in the nature and extent of the killings complicate a typology, which emphasizes such a unifying ideology. This is partially re solved if variations are understood within a context of interacting national and local powershifts. Realignments of local military power occurred as Suharto solidified his position as leader of the new government in Java. Some regional commanders hesitated implementing the purge of local PKI members until Suharto’s victory was clear. In such cases, military units were sent to supervise and participate directly in the killings. However, the army relied on civilian vigilante gangs, whom they supplied with weapons and training to carry out the bulk of the killings. While affected by events from the center, local powershifts occurred within embedded regional conflicts. The military’s use of local cleavages to consolidate their power introduced an element of unpredictability. While this has motivated some to categorize the events as spontaneous, the majority of killings were premeditated and organized at national and local levels. 7The role of elite interests in the 1965-66 killings must be analyzed on three levels: international, national, and local. Set during the Cold War, the United States. had significant interests in removing communist influence from Indonesia and was publicly supportive of the military counter-coup. While the United States may not have directly instigated the massacres, it supported them indirectly by providing communication equipment and as well as a list of PKI members. Nationally, the killings served the interests of General Suharto and the military by ensuring their power over the state apparatus and the wealth and prestige, which accompanies it. Specific local elite interests varied by region. In scope, the provinces of Central Java, East Java, and Bali suffered the worst of the killing. While the internal dynamics of local powershifts differed between the regions, there are general similarities. The PKI gathered its base mainly from rural areas and campaigned for land reform and a gainst corruption. For local elites, the suppression of the PKI removed political opposition and protected financial interests. .ucbc9e6d936b848b653a14cd0699a7831 , .ucbc9e6d936b848b653a14cd0699a7831 .postImageUrl , .ucbc9e6d936b848b653a14cd0699a7831 .centered-text-area { min-height: 80px; position: relative; } .ucbc9e6d936b848b653a14cd0699a7831 , .ucbc9e6d936b848b653a14cd0699a7831:hover , .ucbc9e6d936b848b653a14cd0699a7831:visited , .ucbc9e6d936b848b653a14cd0699a7831:active { border:0!important; } .ucbc9e6d936b848b653a14cd0699a7831 .clearfix:after { content: ""; display: table; clear: both; } .ucbc9e6d936b848b653a14cd0699a7831 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucbc9e6d936b848b653a14cd0699a7831:active , .ucbc9e6d936b848b653a14cd0699a7831:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucbc9e6d936b848b653a14cd0699a7831 .centered-text-area { width: 100%; position: relative ; } .ucbc9e6d936b848b653a14cd0699a7831 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucbc9e6d936b848b653a14cd0699a7831 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucbc9e6d936b848b653a14cd0699a7831 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucbc9e6d936b848b653a14cd0699a7831:hover .ctaButton { background-color: #34495E!important; } .ucbc9e6d936b848b653a14cd0699a7831 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucbc9e6d936b848b653a14cd0699a7831 .ucbc9e6d936b848b653a14cd0699a7831-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucbc9e6d936b848b653a14cd0699a7831:after { content: ""; display: block; clear: both; } READ: Unemployment EssayNationalist ideology provided Suharto a basis for justification of the mass killings. Portraying the attempted coup as a communist plot against the nation, Suharto forces â€Å"founded and justified the subsequent campaign to destroy the Communist Party†. Nation-wide propaganda campaigns depicting PKI members as traitors, morally depraved, and anti-religious also provided justification for military actions. Propaganda served dual functions, displacing blame and removing moral obligations. By holding all PKI members collectively guilty for the national crisis and attempted coup, the military also provided individuals with justification for their act ions. Depicting PKI members as depraved removed the victims from the perpetrators world of social obligation. Local organizations enforced such justification for violence. In Java and in Bali, local organizations such as the Muslim group, Nahdatul Ulama and the nationalist party PNI represented the purge as a â€Å"holy war†. This not only removed the targets from the8perpetrators moral obligation but also created religious obligations to participate in the killings. Organizations not only played a role in justifying but also coordinating the killings. The direct involvement of the military and local organizations was necessary to maintain the intensity and scope of the murders throughout the islands of Java and Bali. On Java as the armed forces began internal purges of leftist officers, Muslim youth groups and NU leaders initiated attacks on PKI members. In Bali, PNI-backed vigilante gangs and NU-affiliated Ansor youth gangs were armed and directed by the military to partici pate in arrest and execution operations. By allowing regional power conflicts and individual rivalries to affect the nature of the killing, the use of civilian groups disguises the importance of state objectives on the killings of 1965-66. It has leaded some to label them as spontaneous. Yet, the military’s role as instigator and its movements to direct the purges reveal the states importance. Together the participation of the military and local political and religious groups highlights the essential role of organizations in the mass killings. Organizations played a crucial role in mobilizing participants. The military, political party, and religious authorities played an active role in shaping and encouraging violent anti-communism based on existing religious ideas and cultural analogies. Further, violence became an acceptable solution for pre-existing conflicts, which were based on perceptions of relative deprivation and religious differences. The military provided the opportunity for the perpetrators to take revenge on and to profit from victims. Similarly, opportunity and risk assessment played a role in the military’s actions. Support from the United States removed the possibility for sanctions so that genocide became cost-free. The use of youth organizations highlights the importance of social networks and event-level in-group processes. The violence provided opportunities to establish oneself in a social hierarchy based on notions of power and masculinity. â€Å"The vigilantes of 91965-1966 were primarily yo ung men, eager to demonstrate their ‘courage’ and their sense of ‘revolutionary’ commitment†. The manipulation of such youthful enthusiasm provided a deadly force for the military’s project. The exploited by leaders of traditional institutions of communal responsibility and labor to motivate collective killing of the PKI presents further evidence of the importance of local ties. In addition to the many willing participants, the military and local organizations mobilized the involvement of many others through terror. The government’s campaign made it impossible to remain politically neutral. Participation in the killings provided direct evidence of support for Suharto’s New Order. Anyone refusing to comply with the murders was labeled guilty by association and suffered the same fate as PKI members. I have depicted how elite interests, methods of justification, organizations, and methods of mobilization worked within an interactive frame resulting in the state mass killings of Indonesia 1965-66. Yet, this framework cannot completely explain the events. For instance, why did so many people need to be killed? A full-scale genocide went beyond ensuring new national and local power positions or resolving individual personal or ideological conflicts. Understanding the killings as part of larger process of social reconstruction may help explain the mass violence. Within a context of national crisis, the PKI became the scapegoat for Indonesia’s political and financial ills. The military’s manipulation of cultural stories depicting threats of total destruction lead to a ‘purifying violence’, necessary for a new cycle of growth, peace, and prosperity. The killings represent a social purge in preparation for a reconstruction of society. Though the actual transfo rmation may have been more superficial, the process highlights the ability of the state manipulate aspects of culture in struggles for power. Constructing a framework with which to understand collective political violence, I have examined state mass killings in Indonesia 1965-66. Further studies applying such a frame to other incidents of collective political violence will determine its general applicability. To truly comprehend collective violence, one must understand such 10interactions within comparative framework analyzing specific situations. Can a framework be applied cross-nationally and to other forms of collective political violence? Certainly, situations and events are unique. However, understanding the necessary conditions for collective political violence could aid future preventive policies. The analysis of state mass killings in Indonesia shows the importance of opportunity. National and local leaders may use political violence when it is seen as cost-free. The international community has a role in creating costs to deter leaders form using violence in struggles for power, wealth, and prestige. People deserve an arena in which they can hold national leaders responsible for crimes against humanity. Currently, the skeletons for such organizations exist. Without the support of the most powerful nations, these organizations will remain ineffectual. To prevent tragic abuses of power, the people of the world must stand together and demand accountability for their leaders. 11BibliographyBibliography1. P. Brass, ‘the production of Hindu-Muslim violence in contemporary India’, O.Tornquist (ed), Political Violence: Indonesia and India in comparative perspective, 2000, pp. 3-14. Oslo: University of Oslo. 2. R. Cribb, The Indonesian Killings. Studies from Java and Bali, 1990, pp. 1-43. Clayton: Monash Papers on Southeast Asia. 3. D. Gilmartin, ‘Partition, Pakistan, and South Asian history: In search of a narrative’, Journal of Asian Studies, 57, 1998: pp. 1068-1095. 4. H. Fein, ‘Revolutionary and antirevolutionary genocides: A comparison of state murders in democratic Kampuchea, 1975 to 1979, and in Indonesia, 1965 to 1966’, Comparative Studies in Society and History, 35, 1992: pp. 769-823. 5. R. Hefner, The Political Economy of Mountain Java, 1990, pp. 193-227, Berkeley: University of California Press. 6. H.Schulte Nordholt, ‘A genealogy of violence’, , 2000, pp. 1-18. 7. G. Robinson, ‘The post-coup massacre in Bali’, in D. Lev R. McVey (eds), Making Indonesia, 1996, 118-143. Ithaca: Cornell Southeast Asia Program. 8. O. Verkaaik, Inside the Citadel. Fun, violence, and religious nationalism in Hyderabad, Pakistan, Ph.D. Thesis University of Amsterdam, 1999, pp. 22. 9. H. Waterman, ‘Reasons and reason: collective political activity in comparative and historical perspective, World Politics, v 33, n 41, 1981, pp. 554-589. Sociology Essays

Immigration Into a New Country †Anthropology Research Paper

Immigration Into a New Country – Anthropology Research Paper Free Online Research Papers Immigration Into a New Country Anthropology Research Paper Immigration into a new land can be difficult for any person trying to acclimate themselves into our country, or any country. This can be especially difficult for young people who are in need of support from their parents and family. My brother was recently married and his wife, my sister-in-law’s parents recently adopted a baby from Russia. His name is Joseph and just this past January he celebrated his Fourth anniversary in our country. Joseph came as a very young child and is now about 7 and a half years old. He has dealt with a number of new experiences and challenges in his four years in America. He has had to forget his learning of the Russian language and instead learn English. He has become familiar with the American culture, and has adjusted to the cultural differences in family and child rearing. This has proven difficult, as your formative years are some of the most trying times in life, especially if you are thrust into a new situation that you are totally unfamiliar with. Will has had to forget about his parents and his birth home and learn to deal with a new Mother and Father, as well as a brother and sister. He has adopted to life in America well and is probably now at the same developmental stage as other American children his age. He has given my family strength to deal with difficulties that we over exaggerate in our lives, for he has dealt with much more severe problems than the ones that we are faced with everyday. I simply cannot wait for him to grow up, as an American boy. Research Papers on Immigration Into a New Country - Anthropology Research PaperThe Effects of Illegal ImmigrationPersonal Experience with Teen PregnancyNever Been Kicked Out of a Place This NiceBook Review on The Autobiography of Malcolm XEffects of Television Violence on Children19 Century Society: A Deeply Divided EraAssess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaHip-Hop is ArtComparison: Letter from Birmingham and Crito

Bbm Project Report

I also declare that this report is original and genuine and has not been submitted to any other University for the award of any Degree, Diploma or other similar titles or purposes. Â  I would like to take this opportunity to thank each and everyone who helped me to complete this project. I express my sincere gratitude and profound thanks. Sainath, Principal and Mr. James Thomas, H. O. D of New Horizon College and all my teaching and non teaching staff for their encouragement throughout the project. I would like to give my sincere thanks to my beloved guide Miss Uma. C. S, Department of Management, New Horizon College for his continuous guidance and support given to me while doing the project. I last but not the least thanks my parents, my friends and all those without whose co-operation I would never be able to complete this project. Management of Bangalore University during the year 2009-2010. It is certified that all corrections/suggestions have been incorporated in the project report and a copy is deposited in the department library. This project work has been approved as it satisfies the academic requirements for the award of Bachelors of Business Management Degree.

A Failure to Conform Literature review Example | Topics and Well Written Essays - 750 words - 1

A Failure to Conform - Literature review Example Hawthorne’s story begins when Goodman Brown leaves on a nighttime journey through the forest. When the story starts, Brown’s wife Faith is begging him not to go. Her warning, â€Å"may you find all well when you come back† (Hawthorne, 1), seems to indicate leaving them both alone in the darkness will only lead to disaster. In Irving’s story, Rip Van Winkle refused to undertake any work that might possibly earn a profit for himself no matter how much his wife nagged him. â€Å"In fact, he declared it was of no use to work on his farm; it was the most pestilent little piece of ground in the whole country; everything about it went wrong, and would go wrong, in spite of him† (Irving, 9). Rip’s nonconformism was in his assertion that thoughts and ideas were worth sharing and exploring while the farming of a useless piece of property just to make a good impression on the neighbors was a waste of good effort. Both men follow a path that appears to be out of the normal pathways followed by others. Hawthorne describes Brown’s path as unusual or outside the accepted norm. â€Å"He had taken a dreary road, darkened by all the gloomiest trees of the forest, which barely stood aside to let the narrow path creep through, and closed immediately behind† (Hawthorne, 1). Although he meets several people from the village on his journey, Brown continues to express surprise and sadness at each meeting because of the â€Å"evil purpose† of the journey. Rip’s path is obviously not one typically traveled by the men of his village either. Not only is the path described as a high place in the Catskill Mountains, but the remote nature of the landscape is revealed when Rip stands up to leave.  

Carrier Liability Essay Example | Topics and Well Written Essays - 2750 words

Carrier Liability - Essay Example It is, however, necessary to refer to the Hague-Visby Rules (hereinafter referred to as HVR) and case law in order to investigate the carrier's liability. The HVR function to clarify the duties owed to, and responsibilities owed by, cargo liners, providing a comprehensive explication of the circumstances and types of damages to cargo which carriers are not liable for as well as those that they may be held liable for. Further, and as established by CoGSA (1971) and by national courts, HVR is applicable when either party to the dispute is a member of a Contracting State.1 With these points in mind, the issues to be investigated are, firstly, whether HVR is applicable in this instance and, secondly, in case of applicability, whether the carrier is liable for the damages to the rice. As determined by English law, and as further emphasised through CoGSA, HVR is enforceable upon carriers travelling from any port in Great Britain and Northern Ireland to any port within it.2 More relevant, however, is the fact that it is enforceable upon carriers that are travelling from a port or to any port which is party to HVR.3 The implication here is the HVR is enforceable as both the USA and Netherlands are parties to HVR. Within the context of the stated, it is important to note that Articles III, 1c and III, 2 of HVR establish the carrier as responsible for ensuring that its holds and chambers are well-suited for the storage of cargo, including their preservation and protection.4 These articles further emphasise that the carrier, including its personnel, are obligated to exercise all due caution to safely store and protect the goods.5 Furthermore, as stipulated in Article II, not only is the carrier responsible for the safe storage of the cargo but it is further liable for any damages which may befall the goods through loading and stowing.6 The above mentioned articles are immediately relevant to the question of the carrier's liability towards the damages which the rates may have wreaked upon the bagged rice. In brief, they establish liability as a direct outcome of the failure of the crew to exercise due care regarding the protection of the cargo from damages. The carrier's liability is established by HVR. HVR, Article IV, 2b states that the carrier is not liable for damages to cargo by "fire, unless caused by the actual fault or privity of the carrier." 7 This liability directly arises from Article IV, 1's assertion that the carrier and its personnel are obligated to exercise all "due diligence" to ensure that the ship is seaworthy and its crew fit.8 The crew did not exercise the requisite due diligence, as is evident from the failure to report the sighting of the rates and, the vessel was not seaworthy, a fact which takes on additional importance when considering liability for delay in delivery. Case law supports the argument pertaining to the carrier's liability, as in the matter of Papera Traders Co Ltd & Ors V (1) Hyundai Merchant Marine Co Ltd (2) Keihin Co Ltd Sub Nom Eurasian Dream (2002)9 In this case, the cargo owners sued the carrier following the occurrence of a fire which destroyed the cargo and rendered the vessel a total loss. As the owners of the

The Power of Observation Essay Example for Free

The Power of Observation Essay The power of sight and observation are two actions that are generally associated with one another. However, what we fail to acknowledge is that these two actions, although associated with the same sense, have different responsibilities to fulfill. Although seeing is a habitual act we perform the second we open our eyes to when we fall asleep, we are not always observing our surroundings. Observation differs from sight due to the fact that when we observe, we are vividly noticing aspects of something or someone in order to gain information whereas sight is simply the faculty, or driving force, of seeing. We are able to obtain more powerful knowledge if we go about our days observing rather than just living a life full of brief sights. Michel Foucault, a French philosopher explores several elements in the ways in which our humanity and social sciences work. In his work, Discipline and Punishment: The Birth of the Prison he uses Jeremy Bentham’s design for a panoptic prison in which prisoners are watched constantly to explore how observation can change an individual’s behavior. Similarly Foucault believed, observation works as a disciplinary tool that forces individuals to act a certain way under constant surveillance, creating permanent effects. Foucault was correct in the sense that surveillance works in the same manner continuously within our society however, although an individual’s behavior is altered by the observation of another person, he is wrong to believe that their actions remain static. An individual’s behavior can be altered in several different circumstances due to the type of audience and the fear of being misjudged. Foucault explores the concept of a prison imagined by Jeremy Bentham called the Panopticon. The Panopticon was initially created to establish discipline and â€Å"to induce in the inmate and state of conscious and permanent visibility that assures the automatic functioning of power. So to arrange things that the surveillance is permanent in its effects even if it is discontinuous in its action.† (288) The idea that the tower is located centrally is important in order to see all of the prisoners. However, what truly exercises the power of observation is that they feel they are constantly under surveillance even if no one is utilizing it in the panopticon. The prisoner is constantly â€Å"seen, but he does not see; he is the object of information, never the subject in communication.† (287) Foucault believed that anyone could obtain this power simply by remaining invisible in this tower and their â€Å"invisibility [was] a guarantee of order† and that this power could be mobilized in institutions such as schools, hospitals, and prisons as long as observation was intact. (287) Furthermore, what gives the observer absolute potency is the fear the prisoners have that they will be punished for acting incorrectly in the eyes of the observer as well as being mislabeled. Foucault extended his theory by observing that not only would the power of observation work inside the walls of the prison but that â€Å"on the whole, therefore, one can speak of the formation of a disciplinary society in this movement that stretched from the enclosed disciplines, a sort of social quarantine.† (300) By taking the idea of the Panopticon and stretching the power outwards, we would be creating â€Å"useful individuals† who ultimately mask themselves to behaving a certain way in public. While Foucault believed that our masked identities consisted of only one side, he failed to acknowledge that within society there are different views of what one considers to be a â€Å"useful individual.† There are several different groups within the community that we can be a part of, ultimately giving us several different masks we can put on. In order to be seen positively in the eyes of each individual group we must become that â€Å"useful individual† they believe in. As seen in Foucault’s Panopticism, the labels given to us by society automatically brand us and we are required to fulfill a type of role or expectation based on the title given to us. The labels given to us are assigned because of how an individual perceives us whether they are based off of appearance or our actions. Unlike the Panopticon, there is not just one central tower that has an observer watching us but rather the people we pass on the street have the power to observe as well. There is no longer just one observer who has the central power but several people who can watch our every move and perceive us in certain ways. As Foucault states the â€Å"power of spectacle† still maintains the same effect and â€Å"our society is one not of spectacle, but of surveillance.† (301) However with all this surveillance, â€Å"his ‘true’ name, his ‘true’ place, his ‘true’ body† starts to be defined; thus the formation of labels. (284) The pressure to behave accordingly has increased because we are constantly under the surveillance of society and having our every move be recorded and observed. Furthermore, while those surrounding us have the power to observe, as individuals we begin to take in those around us and begin to judge them as well. Nevertheless, it is not the label that first defines us, it is the observer. They are the ones who have the initial power to influence our actions simply by feeling as though those around us are judging us. Once we are branded into our label, we feel obligated to act these different roles and put on several different masks in order to please those around us who are associated in our group. As individuals we constantly feel the need to be accepted into a group and are highly concerned with how we are being perceived, especially if we do not know the people observing us. The gaze that has the strongest influence on our actions is the gaze of a stranger. Although we may not personally know those who pass us on the street and surround us a majority of the time, these are the observers we fear most because we worry about the way they are perceiving us. We constantly care about how we will be perceived even if we do not know those forming opinions on us because we were designed to feel the need to be socially accepted. The feeling that a strangers â€Å"gaze is everywhere† compels us to do what we feel those around us consider to be socially acceptable. We are most restricted in public places because as Foucault states the power of observation â€Å"reaches the threshold of a discipline when the relation of the one to the other becomes favorable.† (304) For instance, when I am in public I certainly do not sing songs that play on my iPod because I fear what those around me will think about what type of person I am; perhaps I will receive a reputation for being known as the weird girl who sings to herself. Once we start to care more about what those around us see in ourselves we become a prisoner of their examination, behaving in ways that those around us do. We never become comfortable when surrounded by several strangers because we will never know what their opinions of us are. Authority figures such as professors, officers and adults, also have a great deal of control over our actions. Unlike the stranger we encounter and never get to know, these authority figures are people we interact with on several occasions and generally reappear in our daily lives. When first interacting with these people who possess authority over ourselves, we generally want to make a good impression and desire to be in their good graces because we feel they have the power over us. Figures such as professors, adults and even the police officers Foucault addresses are members who are associated within this group. These authority figures work in the same manner as the traditional panoptic situation where we are constantly aware of how we are being observed and put on a lasting mask of how to behave in front of them. However, what alters our comfort between a stranger and an authority figures’ gaze is that we have the opportunity to become comfortable with those who have authority. As we encounter those authority figures on a daily basis, we begin to form a comfort with the assumed role we are required to fulfill. For instance, when first encountering my professors I felt that I needed to be depicted as the â€Å"perfect student† because I did not know them. Although they are figures where I am under my best behavior, a level of comfort is created as the semester progresses and an appropriate relationship begins to form between my professors and I. It ties together two important elements that while we become more comfortable with those around us, we start to become more of who we are and are able to unveil the many masks we must put on to those we feel most comfortable around. While Foucault argued that family was the first panoptic system we felt most pressured under, the observation of our family and friends are the ones we actually are most comfortable and acquainted with. He may have asserted that we have â€Å"made the family the privileged locus of emergence for the disciplinary question of the normal and the abnormal.† (300) However, while we generally are concerned with what those who are close to us believe, we are able to break the barrier of being a stranger because we know these are the people who are most accepting of the actions we take. These are the people who we in fact feel we can be ourselves around because we spend so much time with them and there is a comfort level within that relationship. These observations being made are so frequently that we are eventually able to take off our masks and be who we truly are. We simply have internalized our behavior, which forces us to be ourselves because we do not fear what judgment will be passed. Although Foucault discusses how institutions are able to exercise the power of observation and the effect on our behaviors, today those observations are beyond the walls of a prison, hospital or school. The eyes of observation follow us everywhere we go, and the most restraining observers are the ones we do not know. By being surrounded by those we are comfortable with, we are able to take off our several masks we are forced to put on while in the community or in front of those we do not know. Unlike Foucault, it is not a matter of surveillance but a matter of who we feel the most comfort with. Works Cited Foucault, Michel. â€Å"Panopticism.† Ways of Reading, 9th Edition. Eds. David Bartholomae and Anthony Petroski. Boston: Bedford/St. Martins, 2011 282-309.

in a few days :: essays research papers

In a Few Days†¦ A year has past and now we stand on the brink of returning to a world where we are surrounded by the paradox of everything, yet nothing being the same. In a few days we will reluctantly give our hugs and, fighting the tears, say good-bye to the people who were once just names on a sheet of paper, to return to people that we hugged and fought the tears the say good-bye to before we ever left. We will leave our best friends to return to our best friends. We will go back to the places we came from and go back to the same things we did last summer and every summer before. We will come into town on that same familiar road, and even though it has been nine months, it will only seem like yesterday. As you walk into your old bedroom, every emotion will pass through you as you reflect on the way that your life has changed and the person you have become. You suddenly realize that the things that were most important to you a year ago does not seem to matter so much anymore, and the things you hold highest now, no one at home will completely understand. Who will you call first? Where are you going to work? Who will be partying with you on Saturday night? What has everyone been up to? Who from college will you keep in touch with? How long before you actually start missing people barging in without calling or knocking? Who will go with you to Dunkin Donuts at 5 a.m., if you get the urge? Who will go clubbing with you after hours? How long until you adjust to sleeping in a room by yourself, or how long before you realize that you best friends are not in the bed next to your room? Then you realize how much things have changed, you realize that the hardest part of college is balancing the two completely different worlds you live in, trying desperately to hold onto everything all the while trying to figure out what you have to leave behind. In the matter of one day’s time, we will leave our world of living with our best friends, walking across campus to eat at the UC, instant messenger being on 24/7, 8:00 a.m. classes (well, not for you), and perpetual procrastination, to a world that will seem foreign to us despite the fact that we have lived in it for nineteen years.

Philosophy Essay Deontology

Philosophy 101 Midterm Essay Number One Friday October 19th 2012 Deontology Immanuel Kant’s deontological moral theory provides a strong base for making correct decisions and is a better ethics system than Jeremy Bentham and John Stuart Mill’s utilitarianism. Utilitarianism is an ethical theory that is attributed to philosophers John Stuart Mill and Jeremy Bentham. Utilitarianism is a theory holding that the proper course of action is one which maximizes happiness for the majority. [2]It is considered a ‘consequentialist’ philosophical view because it holds the belief that outcomes can be predicted based on the course of actions.Utilitarianism is another way of stating ‘the end justifying the means. ’ Deontologists argue that the means of ones’ actions should be ethical regardless of the outcome contrasting to utilitarianism where the outcomes must benefit the majority. [3]Deontology demands that ethical norms be used with the belief tha t there are transcendent ethical norms and truths that are universally applicable for all. Deontology reinforces that actions can be immoral regardless of their outcome because the actions made can be wrong in themselves. Through this Kant uses ‘a categorical imperative’ meaning one must act morally at all times.Kant believes that all people base their moral conclusions on their rational thought. Thus, deontology is another way of stating ‘the means justifying the end. ’ Suppose an evil villain holds you and four others hostage and instructs you to kill one of the four hostages and if you chose not to do this, the villain will kill every one. You have no doubts about the reality of the villains’ treats therefore you fully believe that he will do what he says he will. This leaves you with two options. The first option is to kill one of the four and save the lives of the other three as well as yourself.From a utilitarian perspective one would come to t he conclusion that they must kill the one person because in the end, it has the most beneficial outcome for all. (the most people leave the scene alive) In contrast, deontologists would conclude that you should not kill the one person because killing people is wrong as a universal moral truth. How do we know what is right? Utilitarianism is justifiable in a sense where it considers the pain and pleasure of every individual affected by a particular action or situation. [4] It also considers every individual as an equal and does not permit a person to put their interests above anything else.Utilitarianism also attempts to provide an objective method of making moral decisions. However, utilitarianism cannot assign a significant measure to all pains and pleasures considering that some pains and pleasures cannot or should not be measured such as the life of an individual. Through suggesting that the ‘ends justify the means; would lying or cheating be considered ethical if the outco me is positive? Suppose a person murders another and gets away with it. Would this be considered ethical in the sense where in the end his outcome is positive because he gets away with it?Utilitarianism assumes that outcomes can always be determined before an action is put in place. Outcomes, however are unpredictable, making utilitarianism fundamentally flawed: it is impossible to predict the outcomes of one’s actions with absolute certainty. Thus one can argue that utilitarianism can evolve into a dangerous moral case where people can justify evil actions on the belief that the outcome is beneficial for all (in the case where the other hostages as well as yourself get away alive) or positive (where one gets away with lying and cheating).Furthermore, assuming the population would not feel guilt in their actions and that the unhappiness of the minority would be less than the happiness of the majority, but one must remember that it is net consequences not just who is happiest. Deontological theories do have their pitfalls. For instance, it is not always clear how to rank moral duties because they can at times be insoluble. [5] In the example of telling the truth to fulfill a moral duty, it could lead a person to tell a murderer where to find an intended victim.Showing that one set of rules cannot account for every scenario leaving people without guidance in some moral decisions. Despite these drawbacks, deontological theories hold that human beings have a moral obligation to follow certain principles. Through Kant’s ‘categorical imperative’, human beings are required to treat others ethically, morally and fairly. [6] This allows people to evaluate what they are doing and it permits them to go above and beyond the basic requirements of the rules: lending a helping hand.Deontology is a more applicable theory because forces human beings to better themselves; ‘to treat others the way you would want to be treated. ’ It is cons idered to be a ‘non-consequentialist’ moral theory because deontologists assert the righteousness of an action as not simply defined on the beneficial outcome of the majority but the morality of the action and if that action is morally acceptable. It demands that actions be ethical. Deontologists do not necessarily have universal claims, but rather absolute claims and it recognizes that actions can be wrong regardless of their results. In the example of killing people to save people, killing people is still ethically wrong. ) A deontologist would argue that one can only be responsible for ones’ own actions and not the actions of others. In this example you are only responsible for your decision to kill one person since the villain is ultimately the one making the unethical choice to kill the rest of the prisoners. Even though killing the one person would maximize the good of the majority there is something ethically wrong.Through this, deontology recognizes that utilitarianism does not respect rights and is too destructive because it disregards all morals. In order for utilitarianism to work, the minority must suffer while the majority thrives, leading to great sacrifice to maximize the â€Å"good of all†. [7]Deontological ethics capture the features of virtue because, in a sense it is simply a theory of our moral duties. While moral theories like utilitarianism speak of happiness as the ultimate goal of morality, deontology instead focuses on what we need to do be worthy of that happiness.Utilitarianism can lead a person to calculate utility in situations where one should not, making utilitarianism flawed in comparison to deontology because utilitarianism does not assert the rightness of an action on what is ethically acceptable. [8] Focusing on the majority regardless of the minority makes utilitarianism not applicable. Even if we wanted to put utilitarianism into effect, we would not be able to because there is no practical measur e of utility. Whether that measure is pleasure, happiness or the object of desire, the outcome is not the same for all, therefore it is not applicable. To the contrary, deontology there are thical norms applicable to all because people come to moral conclusions about what is right or wrong based on their innate human rationality. ———————– [1] Moral Absolutism: Deontology and Religious Morality November 3, 2010 Jacques Rousseau http://synapses. co. za/moral-absolutism-deontology-religious-morality/ [2] The History of Utilitarianism Friday, March 27 2009 Julia Driver http://plato. stanford. edu/entries/utilitarianism-history/ [3] Consilient Inductions Friday, August 22, 2010 Jeff Smith http://consilientinductions. blogspot. ca/2010/08/one-thing-begats-another. html [4] Utilitarianism by John Stuart Mill (1863)Chapter 2 What Utilitarianism Is http://www. marxists. org/reference/archive/mill-john-stuart/1863/utility/ch02. htm [5] P ros & Cons of Ethical Theories Eric Dontigney http://www. ehow. com/info_8404891_pros-cons-ethical-theories. html [6] Kant’s Normative Ethics Richmound Journal of Philosophy June 2012, Brad Hooker http://www. richmond-philosophy. net/rjp/back_issues/rjp1_hooker. pdf [7] Moral Theory Royal College, John McMillan PhD http://www. royalcollege. ca/portal/page/portal/rc/resources/bioethics/primers/moral_theory [8] The Challenges of Utilitarianism and Relativism Andrew Heard, 1997 http://www. sfu. ca/~aheard/417/util. html