Analysis of Smash Hits Essay - 2851 Words

Analysis of Smash Hits Smash Hits sells itself as a popular music magazine’; it fits well into this self-proclaimed genre and creates its image through the codes, conventions, and generic signifiers of that genre. For example, bright, bold lettering-the red and white titles, almost like a stamp. Generic signifiers and genre in general are vital to both the magazine and its audience, the audience use genre as a means of segmenting and recognition in the crowded magazine market. Genres, signifiers,†¦show more content†¦All three covers examined are very similar in both style and content, each with an almost identical layout. Whatever changes that do appear are few and subtle. Audiences not only influence, but also have the ability to control the magazine and its style. This layout and formula obviously works, and so it must continue in order to meet audience expectations and, in turn, maintain sales -profit is king. In relation to representation, the magazine knows exactly who its target audience is, and gives clues to this by the submission or omission of people, races, cultures and lifestyles. The magazine includes, white, young and childish pop stars with perfect bodies and immature behaviour. These impossible templates of beauty appeal to the young, teenage, white, middle-class, heterosexual audience as they seem to admire and relate to those featured in the pages of Smash Hits. Smash Hits is a mid-price magazine, at  £1.25. It is affordable without being too cheap. The language of the magazine is obviously targeted at a younger, possibly less intelligent audience. It adopts a highly colloquial register and avoids both complicated lexis and syntax, it tries to be inclusive of the readers thoughts and opinions, addressing them directly, and speaking in the first person. It uses subject specific words and jargon to create anShow MoreRelatedApple Inc. 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